5th September 2011 

As part of the Marketing campaign for The God of Soho we decided to commission a video trailer to try and communicate some of the ideas and energy in the play. As the story touches on the 21st century obsession with recording and dissecting every moment of our lives and those of celebrities we felt that video was an appropriate medium.

I was lucky enough to work closely with Drew Cox of Slanted Eyes over an intensive 2 day shoot that culminated in this trailer: 

Making the trailer took a huge amount of preparation, hard work and humour, not to mention, many newspapers, enough camera equipment to fill a small truck, late nights, a smoke machine and some very, very high heels!

Thanks to everyone who was involved. 
-Sian-Estelle, Digital Officer. 

I caught up with Drew (who was deep in the midst of editing another film) to ask him about working on the video.

I started working in photography, in South Africa. When I moved over to the UK I studied film and photography and discovered that this is my passion. After graduating I went freelance. My first main project was making travel videos for a company to promote the activities they offered. It was a great first job; the company paid for all the kit, gave us a car and we travelled all over Europe gathering loads of footage.

I decided to work on The God of Soho trailer for the Globe because I really want to get more into art and theatre, performance based videos. In particular I’ve always wanted to do dance videos. When the opportunity came to work with a world renowned theatre it was great chance to try some of those things. It was really nice because the brief was quite loose, and open to a short film-esque idea which I really wanted to do, so it fitted very well.

Compositing images (c) Drew Cox

Compositing images (c) Drew Cox

Making a goddess fly

The most technically difficult part of the whole process was the compositing- where you are cutting out things out and replacing them with other images. For example in the scenes where the characters in the trailer appear on the television screen. The photography wasn’t that complicated, because I do a lot of that anyway. To make the girl appear to fly out of the window I used stop motion photography. I took a frame, asked the actress to move, then took another frame. In each framing she is jumping and I took the picture when she was in mid-air.

Magic! (c) Drew Cox

Magic! (c) Drew Cox

But the cutting out in post production, using after-effects is tricky because you have to make sure you shoot everything in the right perspective, with the right lighting so that it all comes together in the end. For example, the scene in the video where you go through the wooden doors, through the smoke-  I had to put a whole new wall in there and cut out the door, whilst making sure that it didn’t spill over the woman opening the door. It involves a lot of preparation to make sure it works properly.

Seeing it all come together 

It would be difficult to choose a favourite part of the shoot because I’m involved in all the different processes, from putting the treatment together in the beginning to shooting and editing it myself. I guess the edit is my favourite because you have all these ideas that you shoot but it’s when you get into the edit that it really starts to come together. Before that you are only imagining things, they’re only down on paper.  Once you see them all on the timeline and you see how they translate, and how they transition into each other I think that’s when I really start to enjoy it.  Adding the music also really brings it together. The sounds are really relevant, they weren’t just random.  They are all related to the scenes we were trying to create, which is why it fits so well because nothing was put there just for the sake of it.  When you have added the music you look at it and it’s like ‘oh, it’s finished now’, it just suddenly happens.

Phil Daniels and Miranda Foster (c) Drew Cox

Phil Daniels and Miranda Foster (c) Drew Cox

It was brilliant working with Phil Daniels and Miranda Foster . We were shooting with them for literally half an hour and they nailed their lines straight away and had us laughing nonstop. They were a pleasure to be around and it was great to meet them. Phil’s a legend. He was hilarious and it’s nice when legends live up to their name. I’m really excited about seeing the show, that’s going to be the icing on the cake.